We work collaboratively with leaders to help them grow their business by focusing on two aspects of organisational health - clarity and flow

Our services include corporate strategy, brand strategy, organisational effectiveness and creative services

Clarity

Crystal clear clarity on your organisation’s purpose, mission and plan. For all  stakeholders including customers, shareholders, employees, Management Teams and The Board.

Strategy

We partner with CEOs and their teams to create foundational strategy tenets, and help design processes and governance to monitor progress against their plans. For organisations that don’t have, or may not require, a full time Chief Strategy Officer, Mindyasa can play that role. For those that do, we augment capacity and capability.

● North Star design
● Strategic priority development
● Strategy plan creation
● Strategy planning processes

Brand strategy

Helping CMOs build brand equity, loyalty and business results. We crystallise brand strategy to build emotional connections. We make brands recognisable, differentiate them from competitors, and enable all stakeholders to see the humanity in the business.

Helping CMOs build brand equity, loyalty and business results. We crystallise brand strategy to build emotional connections. We make brands recognisable, differentiate them from competitors, and enable all stakeholders to see the humanity in the business.

● Brand personality
● Value proposition
● Brand architecture
● Visual identity and Tone of Voice

Design and production

Building on brand strategy frameworks, our design team produces high quality frameworks and assets to enhance touch points and improve performance.




Building on brand strategy frameworks, our design team produces high quality frameworks and assets to enhance touch points and improve performance.

● Print and digital campaigns
● Email campaigns
● Content for web and social media
● Company and Board presentations

Flow

Employees understand and buy in to how the work they do gets done. From governance, roles and responsibilities, processes, decision making rights
through to ways of working and behaviours.

Operating models

Partnering with CHROs and Talent leads, we design operating models that future proof how work gets done, boost effectiveness and realise savings. 

● Capability analysis and mapping
● Process modelling and design
● Organisational design

Culture

Attracting and retaining the right talent is critical. Our work creates clarity on the kind of people and the behaviours that will see individuals and the organisation thrive.

● Employee value propositions
● Core values and behaviours
● Ways of working

Insight and change

We focus on landing data driven change and adoption successfully. We have led change and digital transformations in large and medium sized businesses.

● Employee insight platform (Echo)
● Change management
● Internal communications

How we do what we do

We are driven by creating business value and pride in the work we co-create with our clients.

As a small agency, we work with a small and select number of clients and leading organisations from around the world. We strive to build long-term trusted partner relationships, bringing velocity, transparency and positive challenge.

We’re good listeners and communicators and have proved that location is not an obstacle. Co-creation is our standard, always listening we collaborate and partner with your teams.

We aim high, go all in and strive to deliver the best work we can for you.

“Minydasa has just the right mix of hard and soft skills for us. They listened, got to know us and ensured we moved and made decisions at the right pace. That coupled with their clear methodologies, business acumen, positive challenge and high quality work has meant they have become a trusted partner for me and my management team.”

Janet Godwin

CEO, ACT