We work collaboratively with leaders to help them grow their business by focusing on two aspects of organisational health - clarity and flow
Our services include corporate strategy, brand strategy, organisational effectiveness and creative services
Clarity
Crystal clear clarity on your organisation’s purpose, mission and plan. For all stakeholders including customers, shareholders, employees, Management Teams and The Board.
Strategy
We partner with CEOs and their teams to create foundational strategy tenets, and help design processes and governance to monitor progress against their plans. For organisations that don’t have, or may not require, a full time Chief Strategy Officer, Mindyasa can play that role. For those that do, we augment capacity and capability.
● North Star design
● Strategic priority development
● Strategy plan creation
● Strategy planning processes
Brand strategy
Helping CMOs build brand equity, loyalty and business results. We crystallise brand strategy to build emotional connections. We make brands recognisable, differentiate them from competitors, and enable all stakeholders to see the humanity in the business.
Helping CMOs build brand equity, loyalty and business results. We crystallise brand strategy to build emotional connections. We make brands recognisable, differentiate them from competitors, and enable all stakeholders to see the humanity in the business.
● Brand personality
● Value proposition
● Brand architecture
● Visual identity and Tone of Voice
Design and production
Building on brand strategy frameworks, our design team produces high quality frameworks and assets to enhance touch points and improve performance.
Building on brand strategy frameworks, our design team produces high quality frameworks and assets to enhance touch points and improve performance.
● Print and digital campaigns
● Email campaigns
● Content for web and social media
● Company and Board presentations
Flow
Employees understand and buy in to how the work they do gets done. From governance, roles and responsibilities, processes, decision making rights
through to ways of working and behaviours.
Operating models
Partnering with CHROs and Talent leads, we design operating models that future proof how work gets done, boost effectiveness and realise savings.
● Capability analysis and mapping
● Process modelling and design
● Organisational design
Culture
● Employee value propositions
● Core values and behaviours
● Ways of working
Insight and change
● Employee insight platform (Echo)
● Change management
● Internal communications
How we do what we do
We are driven by creating business value and pride in the work we co-create with our clients.
As a small agency, we work with a small and select number of clients and leading organisations from around the world. We strive to build long-term trusted partner relationships, bringing velocity, transparency and positive challenge.
We’re good listeners and communicators and have proved that location is not an obstacle. Co-creation is our standard, always listening we collaborate and partner with your teams.
We aim high, go all in and strive to deliver the best work we can for you.
“Minydasa has just the right mix of hard and soft skills for us. They listened, got to know us and ensured we moved and made decisions at the right pace. That coupled with their clear methodologies, business acumen, positive challenge and high quality work has meant they have become a trusted partner for me and my management team.”
Janet Godwin
CEO, ACT
