Big company experience,
little company touch

Pearson. Sony Music. The Financial Times. Penguin Random House. Warner Music. iCrunch. It’s working for these large, global market leading organisations and a pioneering start-up that we experienced first hand disruption and digital transformation. Leading Sales, Marketing and Organisational Effectiveness departments mainly we successfully navigated the change, and sometimes we didn’t.

In 2019 we decided it was time to set up a new business. To take our learnings and experiences, both good and bad, and put them to good use to help others experiencing change to navigate it successfully.

On the face of it, our timing couldn’t have been worse. We set up six months before a global pandemic, yet in our first full year we have been fortunate to work for dream clients in the US and UK, doing the work we love to do.

We flex as needed. When our clients need capabilities we can’t directly offer, we pool our network to bring in associates who can help. From creative directors, video producers, communications experts, graphic designers, project and programme managers.

For now, we’re staying small. Our ambition is to work with a limited number of clients whose purpose we are passionate about, whose people we fit with and with whom we have opportunities to build long term, trusted partnerships. By staying small, we can commit to providing our clients with work that we commit to. For us, it really is personal.

If we sound like a good fit for you, why not get in touch?

Jonathan Davis

CEO and Founder


Jonathan has over 20 years experience developing strategy and executing plans to build digital businesses for FTSE-100 and market leading organisations. Working across multiple industries including education, publishing and music, he has held VP level Sales and Marketing roles at Pearson, Random House and Sony Music for whom he has created over £100m in value.

Jonathan was a pioneer in the digital music space, co-founding the UK’s first MP3 download business and has led the development and go-to-market of numerous innovative and award winning products and services.

He holds a BSc. Management Sciences degree from the University of Manchester

Ralph Tait



Having worked in key strategy and project roles across multiple business, Ralph has successfully delivered organisational change programmes for over 15 years.

As VP of Organisation Effectiveness at Pearson, Ralph was responsible for the overall organisation design, development and change management across all divisions and 38,000 employees.

Leading and managing change has been the key theme throughout his career, and has led him to develop Echo, which is a SaaS platform that helps corporations land complex change more effectively.

A creative and inspiring leader – Ralph initially studied Fine Art at Goldsmith’s College and has worked at The Financial Times, Penguin and Pearson Education.

Mark Anderson Mindyasa V4

Mark Anderson



Mark specialises in working with teams to develop strategy and effectiveness, and has a particular interest in entrepreneurship.

He is a non-executive director of a number of edtech businesses, a fellow of Hughes Hall Cambridge and from 2016-2022 was the Chair of London Metropolitan University. He worked for Pearson plc for 22 years, latterly as Managing Director, Pearson UK.

He is also the author of The Leadership Book (Financial Times Publishing 2e 2013).

Get in touch

Get in touch

Mindyasa Limited
c/o Diverset
Ferrari House
258 Field End Road
England HA4 9UU